Senior Digital Media Planner

The client seeks a Senior Digital Media Planner to play a pivotal role in crafting strategic and cohesive media plans while ensuring their successful execution and reporting to clients. This role involves translating communication strategies into actionable plans, managing budgets, collaborating with various teams, and serving as a media expert for assigned brands. You will contribute to navigating the complex media landscape, providing valuable insights, and guiding both clients and internal teams.

Key Responsibilities:

• Collaborate with cross-functional teams, including account management, strategy, creative, and channel leads, to develop effective media plans that address client business objectives.
• Work closely with channel strategists to explore innovative targeting and segmentation approaches while maintaining client relationships and external partnerships.
• Assist in assessing, negotiating, and evaluating vendor partners as required by plan specifications.
• Facilitate a seamless transition of approved media plans to the execution team, ensuring alignment on campaign goals, channels, timelines, and testing strategies.
• Monitor active campaign budgets, collaborating with channel teams for optimization recommendations and adjustments based on evolving plans.
• Evaluate audience reach and activation opportunities through data partners, aiding the execution and analyst teams in tracking and measuring activations.
• Engage with media, data, and analytics to provide ongoing campaign insights, optimization suggestions, and post-campaign effectiveness assessments.
• Leverage past campaign outcomes to inform future planning strategies.
• Manage multiple projects, accounts, and timelines simultaneously.
• Contribute thought leadership, unique perspectives, and innovative ideas to the team.

Desired Skills:

• Profound experience in digital media, demonstrating an understanding of how traditional and digital channels interact synergistically.
• Meticulous attention to detail, enabling effective management and tracking of various project aspects.
• Proven track record of managing multiple projects within specified schedules and budgets, capable of working independently and collaboratively.
• Excellent communication skills, both written and verbal, with the ability to engage clients, vendors, and internal stakeholders confidently.
• Growth-oriented mindset, supporting revenue enhancement opportunities identified by account teams and leadership.

Qualifications:

• Minimum of 5 years of relevant experience in media planning/buying, either in an agency or within an in-house client/vendor media team.
• Familiarity with diverse digital media channels, including but not limited to social platforms, Paid Search, CTV, PreRoll, Display, DOOH, and programmatic channels.
• Proven ability to manage multiple brands, clients, or industries concurrently.
• Self-motivated and adaptable, capable of thriving in a collaborative work environment.
• Strong vendor/partner relationship management skills.
• Alignment with core values: Empathy, Curiosity, Authenticity, Teamwork, Expertise, and Excellence.

Desirable Traits & Strengths:

• Demonstrated passion for accomplishing tasks and managing multiple elements simultaneously.
• Ability to establish trust and maintain credibility.
• Adaptive and open to change.
• Strong organizational skills in managing workloads and processes.
• Ownership of responsibilities and deliverables.
• Supportive in information gathering, obstacle clearance, and troubleshooting for superior outcomes.
• Keenness for continuous learning.
• Effective goal setting and priority management.
• Open communication with teams and management.
• Active listening and translating insights into solutions.
• Understanding the collective impact of teamwork.
• Application of sound judgment and ethical decision-making.
• Willingness to seek guidance when needed.
• Positive energy that uplifts those around you.