Senior Copywriter

Our client is a company on a bold mission to empower people. They are distinctive for their radical innovation within science, human health, and technology. We are looking for a Senior Copywriter whose writing is as bold and innovative as the company they are building. They will own the copywriting content creation for the organization, including the company’s blog, website, omni-digital ad campaigns, and UX content.

ESSENTIAL FUNCTIONS:

• Originate compelling written brand and marketing content for blogs, emails, digital ads, landing pages, case studies, UX, and more
• Write to brand voice and standards across all organizational communications
• Perform research to inform content copy for editorial and marketing campaigns
• Utilize SEO and SEM best practices when writing content, including websites, blogs, landing pages, and evergreen content Leverage data to craft communications that ladder up to business goals
• Prioritize and manage multiple projects simultaneously
• Partner with the creative team on new brand directions and editorial standards
• Participate in conceptual brainstorming to solve business problems, generate new ideas, and improve creative quality
• Collaborate with other departments and leaders to execute website content, advertisements, press announcements, presentations, and other internal projects

JOB QUALIFICATIONS:

DESIRED EDUCATION AND EXPERIENCE

• Deep understanding of content creation with a wide range of digital marketing strategies and best practices
• Creative writer with knowledge of copywriting, editing, editorial calendar creation
• Experience translating complex scientific concepts into written content for the average health & wellness consumer
• Experienced leader with an in-depth understanding of persona creation, branding & identity development
• Advanced knowledge of SEO and SEM
• Digital-savvy content curator with past experience writing and publishing social media marketing, sales copy, digital advertising, landing pages, and lead gen campaigns
• Excellent organization, communication, presentation, and problem-solving skills
• Managerial-minded with an ability to facilitate brainstorming sessions and delegate work to multiple freelancers and content contributors simultaneously 3+ years of experience working as a content strategist/writer, preferably in a consumer experience department or startup environment
• Personal passion for health and wellness with an interest in learning about the science of personal health and longevity
• Bachelor’s degree

ADDITIONAL SKILLS: (preferred, not required)

• WordPress
• Google Analytics
• Heap Analytics
• Hubspot
• Facebook Ads Manager