Paid Social & Content Strategist

The Paid Social Strategist is a client-facing role responsible for managing paid social media and content strategies to drive engagement and action for clients through their social channels. We seek a professional who will lead paid social strategy with innovative, high-quality creative content promotion in a fast-paced, high-volume environment across all participant-owned and partner social channels. In this role, you will collaborate very closely with our account, social, influencer, and PR teams to make recommendations across our integrated accounts.

ESSENTIAL FUNCTIONS:

• Develop best-in-class paid social and influencer content and brand awareness campaigns and oversee concept, execution, optimization, and measurement of campaigns
• Develop insights with data and analytics and identify key takeaways and actionable recommendations for how to optimize and move clients forward on social media channels
• Maintain up-to-date understanding of social best practices across all channels, including budget recommendations for client objectives
• Guide and support client and internal teams on the development of high-performing assets and content for campaigns and ongoing recommendations on asset optimization and opportunities
• Manage paid social and digital campaigns and client budgets on behalf of the agency that drives ROI
• Lead community management activities for paid campaigns, develop social listening insights and trends
• Collaborate with Account Management + Public Relations + Influencer + Social Media teams on the creation of creative content and integrated campaigns to drive growth, reach, and engagement
• Support organic social and influencer campaigns with insights and strategic recommendations as needed
• Provide thought leadership on emerging platforms and trends for adoption where appropriate to keep team and clients at the forefront of social media
• Participate in weekly departmental meetings to align influencer, PR, and Social departments. Work with team to measure success, identify process improvement areas and provide solutions and workarounds where needed
• Work with the Account team to achieve KPIs and show ROI for specific client accounts to ensure client satisfaction, growth, and retention

JOB QUALIFICATIONS:

DESIRED EDUCATION AND EXPERIENCE

• 4 -7 years of paid social and content strategy experience
• 3+ years prior PR or advertising agency experience 
• A strong understanding of public relations + media relations, influencer marketing, and organic social media strategies is a plus
• Exceptional project management, budgeting skills, reporting abilities, and client presentation skills
• Demonstrated campaign lead experience across Facebook, Instagram, TikTok, YouTube, Pinterest, Snapchat, and Twitter that exceeded documented KPIs
• Familiarity with Google Analytics, Facebook Business/Ads Manager, Google Ads, and other digital marketing tools
• Familiarity and proficiency with social media listening tools, including Sprout