Content Strategist

The Content Strategist will be a highly driven individual that will lead both content strategy and development for the marketing team. You will determine which formats are best to communicate various types of content, identify ways to increase brand awareness, drive quality leads, and optimize SEO based on the company’s business objectives and user needs. As a strategist, you will brainstorm, research, plan, create and edit engaging content for our audience. The ideal candidate has a strong copywriting background with extensive advertising and digital marketing experience.

ESSENTIAL FUNCTIONS:

• Develop content strategies and digital roadmaps that support and extend marketing initiatives, determining which methods work for the brand and why.
• Perform competitive analysis and provide background research that will inform new content and test ideas for an elevated consumer experience across our platforms.
• Lead content brainstorms to plan content with the creative and marketing teams, with consideration for business goals, user needs, and content requirements.
• Create a content plan and schedule for publishing content.
• Collaborate with the Creative Director to conceptualize creative campaigns that consider user experience and strong visual storytelling.
• Align impactful content types with specific points of the consumer journey.
• Partner with the Marketing Director to determine the mix between brand-generated and third-party content.
• Contribute to editorial guidelines and content processes, and implement best practices for content creation.
• Perform content audits to identify content gaps.
• Write bold, emotional, persuasive, and/or inspiring copy across all channels, including social, email, and landing pages, as needed.

JOB QUALIFICATIONS:

DESIRED EDUCATION AND EXPERIENCE

• Bachelor’s Degree in journalism, communications, marketing or similar 5-7 years of experience in journalism, advertising, and/or marketing
• Strong writing and storytelling skills, with a background in advertising or similar
• Skilled with SEO and SEM
• Understand UX best practices
• Strong content presentation and delivery skills