Content Marketer

The Content Marketer plays an important role in ensuring creation of meaningful content for digital experiences that are engaging.  They are vital for growth and to help existing consumers continue to deepen their relationship. We need a candidate that can help guide the content through cross-channel marketing best practices, creating goal-aligned content plans, content creation and measuring of content performance.

QUALIFICATIONS:

• 3+ years in a content marketing role
• Bachelor’s Degree in English or other Liberal Arts discipline, Business, or another related field.
• Past experience creating content for ebooks, whitepapers, blog posts
• Knowledge and experience with blogging software, such as WordPress
• Digital expertise, understanding of HTML and experience design principles (Digital role only)
• Solid understanding of copy and web best practices/guidelines
• Detailed knowledge of brand development and multichannel marketing concepts
• Strong collaboration skills coupled with excellent writing and editing skills.
• Team member needs to be well-organized, able to handle a variety of complex projects and assignments simultaneously and thrive under deadline pressure with minimal direction

RESPONSIBILITIES:

• Conduct in-depth content audits to understand existing content ecosystem, understand performance of existing content and inform future content plans.
• Partner in the planning of content
• Recommendations about what type of content to create to achieve desired digital results for consumer engagement, organic traffic growth and conversions
• Create content plans to support and optimize the buyer’s journey and serve as a bridge between high-level brand communications, marketing campaigns and web experience.
• Write well-researched short and long-form content that aligns with content strategy, brand standards, copy and design best practices, accessibility, and SEO
• Identify ways to co-create content and partner with influencers
• Leverage data to measure performance of content and make recommendations
• Work collaboratively with other teams to help inform and build cross-channel marketing
• Develop fruitful relationships with internal and external partners
• Work with analytics partners to develop executive-level dashboard